In 1989, a new beauty line, H2O+ Beauty, hit the marketplace with 100 products that harnessed the power of the sea with proprietary marine derived blends along with Hydrogel Technology that allows skin to absorb and retain nutrients for up to eight hours. Today, products are sold all over the globe. For Spring 2016, the company is expanding its offerings with new products and packaging concepts. It unveiled many of these new developments at a press event in New York City last month. The products will be available on h2oplus.com in mid-May and will be launching nationwide in Ulta this July.